December 19, 2018

How Nestlé Used Agile Research to Evolve Early Concepts into Market Success

case study header for Nestle

Nestlé’s new product development requires flexible decision-making and quick pivoting when necessary. As such, their product teams have to constantly innovate on the way they think about and approach research.

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  • How Nestlé took a product from early-stage exploration to in-market success using agile research throughout several phases of development
  • The details within each of the five research phases—exploration, prioritization & refinement, validation, and an accompanying creative strategy
  • The most important lessons Derron Wrubel, Innovation Consultant, Foods Division at Nestlé USA, learned throughout the innovation process
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