Nestlé’s new product development requires flexible decision-making and quick pivoting when necessary. As such, their product teams have to constantly innovate on the way they think about and approach research.
Download the full case study to find out
- How Nestlé took a product from early-stage exploration to in-market success using agile research throughout several phases of development
- The details within each of the five research phases—exploration, prioritization & refinement, validation, and an accompanying creative strategy
- The most important lessons Derron Wrubel, Innovation Consultant, Foods Division at Nestlé USA, learned throughout the innovation process