While this personal care brand has conducted successful female grooming ad campaigns in the past, their team felt there was still an opportunity to improve the emotional connection with the brand for their newest campaign in order to raise the bar in female grooming ads. Despite time and budget constraints, Pre-LinkNowTM—a new qualitative solution offered by GutCheck and Millward Brown—was able to help deliver crucial consumer input.
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- The results and key findings from the study
- How Pre-LinkNowTM assessed engagement, brand associations, and impact, with a focus on emotional connection and product consideration
- How the personal care brand used the results to communicate product superiority