April 19, 2017

Pow Snx Bar Pricing Evaluator™ – Monadic

Pow Snx Bars

Good For All Brands is getting ready to introduce their new snack bar, Pow Snx, to market. Based on prior knowledge, the team has narrowed down the go-to-market price for the 1.5 ounce bar to three price points: $0.99, $1.49, and $1.99. The Good For All Brands team recognizes the value in integrating the voice of the consumer, so this study leveraged the GutCheck Pricing Evaluator™ – Monadic study to determine the best price for introducing the product to market.

Download the full executive summary to find out

  • How Good For All Brands leveraged the GutCheck Pricing Evaluator™ – Monadic study to integrate the voice of the consumer and hone in on an appropriate product price
  • How consumers felt about certain product qualities, which helped the brand team understand how to increase overall product appeal
  • Which price point performed best among consumers and how Good For All Brands was able to move forward with confidence

Download Executive Summary