Good For All Brands is getting ready to introduce their new snack bar, Pow Snx, to market. Based on prior knowledge, the team has narrowed down the go-to-market price for the 1.5 ounce bar to three price points: $0.99, $1.49, and $1.99. The Good For All Brands team recognizes the value in integrating the voice of the consumer, so this study leveraged the GutCheck Pricing Evaluator™ – Monadic study to determine the best price for introducing the product to market.
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- How Good For All Brands leveraged the GutCheck Pricing Evaluator™ – Monadic study to integrate the voice of the consumer and hone in on an appropriate product price
- How consumers felt about certain product qualities, which helped the brand team understand how to increase overall product appeal
- Which price point performed best among consumers and how Good For All Brands was able to move forward with confidence