March 13, 2017

How a Baby Brand Quickly Assessed their Competitive Landscape

Baby gear brand case study

A premium baby gear brand that operates worldwide was looking to expand their offerings in strollers. But before launching into development, the global product marketing team wanted to know how their stroller concept would stack up against already well-known brands. In order to do so, they wanted potential customers—namely new and expectant mothers—to identify where they outperform and where they need to improve.

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  • The value of this type of concept test when it comes to understanding how your products will perform up against your competitors
  • How this study helped the global product marketing team get ahead of schedule by a full phase of iterative development
  • How the team found ways to make their product more valuable at the right price long before user testing began
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