GutCheck is focused on Quick Service Resturants (QSR) as a primary prospect and desires a deeper understanding across the industry in terms of how favorites are chosen, and how individuals and families develop loyalties and habits. As well, the team desires knowledge about the most important trends in QSRs and how they influence key metrics associated with the business.
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- The differences and similarities between frequent and infrequent visitors when it comes to what they value in QSRs
- Respondents’ suggested improvements for building loyalty among current customers and attracting new ones
- The role ingredients play and why simplicity is important