GutCheck desired a deeper understanding across the Quick Service Restaurant (QSR) industry in terms of how favorites are chosen, and how individuals and families develop loyalties and habits. Additionally, the team desired knowledge about the most important trends in QSRs and how they influence key metrics associated with the business.
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- What drives QSR loyalty
- The most important attributes in the eyes of QSR consumers
- Which restaurants best deliver on today’s important attributes
- Likes and improvements for respondents’ favorite QSRs