Smart assistants are growing rapidly in popularity, with more advanced capabilities every day. We wanted to explore how consumers are using their devices daily and evaluate the impact that these devices have on life at-home and on the go.
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- What motivations consumers have for starting to use smart assistants, including the purchase journeys they take.
- How consumers we spoke to use smart assistants throughout the day and at more than one point in time.
- Respondent ideas for how brands can optimize and improve smart assistants for multiple use cases.