By the end of 2017, there were an estimated 16.3% of homes that were considered “smart homes.” To be considered a smart home, the home has to include more than one internet-connected device, such as a TV, lights, appliances, locks, thermostats, cameras and more. To determine how brands in the connected home space can encourage more adoption, we conducted an Agile A&U™ study.
Download the full report to learn
- Who the current smart home device adopters are compared to those who haven’t adopted smart home devices yet but are likely to in the future
- What specific smart home categories—and products within those categories—are likely to be purchased in the next year
- The barriers and triggers to use for smart home devices and how brands can address these concerns and leverage communications to increase adoption