Good For All Brands will help make wellness more manageable with a new Smart Scale product. Every time a user steps on, it displays weight, body mass index and body fat %. The team wanted to hone in on the appropriate price range for this product by integrating the voice of consumer, so they leveraged the GutCheck Pricing Evaluator – Van Westendorp to determine the preferred price range for introducing the product to market.
Download the full executive summary to find out
- How Good For All Brands leveraged the GutCheck Pricing Evaluator – Van Westendorp to integrate the voice of the consumer and hone in on an appropriate product price
- The full process the team used to find price ranges and gauge interest from different consumer groups about their product
- How consumers felt about certain product qualities, which helped the brand team understand how to increase overall product appeal