Good For All, a healthy food and beverage brand, had recently experienced a few years of successful growth for their sparkling water offering in the U.S. As a result, they want to expand their operations to Europe—specifically the U.K. and France. Before launching their sparkling water, they decided to run an international Line Optimizer™ study in order to identify which flavors should be offered in each market.
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- How the findings helped Good For All prioritize the different combinations of flavors based on purchase intent for both the U.K. and France
- Which flavors could potentially be launched in both countries in order to gain efficiencies
- Where the differences in flavor preferences existed between markets