October 20, 2015

Technology, Social Interaction, and Ads in Fantasy Football

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It’s that time of year again… time for fantasy football. Where friends and family members become enemies and where a well-rounded knowledge of the game of football can be viewed as a double-edged sword, hurting and helping you. Every week, I’m surrounded by discussions on trades, injured players, and upsetting wins and losses. Whether it’s around the office or at home, fantasy football seems to take center stage and elicits interesting behaviors to say the least.

I started to think about the different sides fantasy football brings out of us as players and shared my curiosity with my peers; we decided to use one of GutCheck’s Instant Research Groups (IRGs) to understand more about people’s attitudes, behaviors, and habits when it comes to fantasy football. Within that, we wanted to know more about strategies people use and how technology affects these behaviors and attitudes, especially in terms of watching games, updating teams, and overall entertainment and engagement.

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