March 22, 2017

How to Test Creative Stimuli Effectively

Drawing creative stimuli

Creative stimuli are the visual, verbal, and/or auditory elements used in your research study to communicate the idea, product, or service that is the subject of the research. This is how the consumer engages with and understands your creative idea. Conducting research during creative development, and prior to launching any creative executions, gives you a crucial opportunity to have your stim evaluated, discussed, and eventually optimized accordingly, so that your final work hits the mark with your target audience.

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  • How to conduct research with your target audience during creative development to ensure your final work hits the mark with them
  • Common creative pitfalls and solutions
  • Guidelines and key takeaways on how to develop effective creative

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