April 7, 2017

Vacation Rental App Exploration

Consumer using travel app

The online vacation booking and rentals market is an incredibly competitive space that experiences a great deal of user churn as people can easily try out new apps / websites. Because of this, the GutCheck marketing team sought to understand what an app could do to make itself stand out and deliver a uniquely engaging user experience.

Download the full executive summary to find out

  • How respondents rated 3 vacation rental apps after using and evaluating them based on strengths, weaknesses, user flow, interactivity, and usage
  • Which app features led people to want to use one app over the other and more often in the future
  • What ideas respondents shared for unique features that could be added to these types of apps

Download Executive Summary