The online vacation booking and rentals market is an incredibly competitive space that experiences a great deal of user churn as people can easily try out new apps / websites. Because of this, the GutCheck marketing team sought to understand what an app could do to make itself stand out and deliver a uniquely engaging user experience.
Download the full executive summary to find out
- How respondents rated 3 vacation rental apps after using and evaluating them based on strengths, weaknesses, user flow, interactivity, and usage
- Which app features led people to want to use one app over the other and more often in the future
- What ideas respondents shared for unique features that could be added to these types of apps