In North America alone, about $22 billion in industry sales shifted from large to smaller companies from 2011 to 2016. These smaller companies have successfully identified and acquired niche audiences by building personalized products and communications that resonate with those audiences.
Brands that fully invest in personalization will outsell peers that have not by more than 30% (Gartner 2018).
We wanted to see what this looks like for the grocery coffee category, an increasingly competitive space, so we commissioned and ran a study that combined survey and behavioral data to get a clearer view of the category and which brands are poised for growth.
Dunkin’ Donuts® came out on top. They have the opportunity to acquire up to 4.78 million current category purchasers from competitors. To capitalize on this opportunity, the brand needs to understand who this unique audiences is on a more personal level, including how and where to effectively reach them.
Watch this webinar to
- See how Dunkin’ Donuts can drive a competitive personalization strategy by laying the foundation for it pre-launch, ultimately enabling a winning strategy to grow market share
- See how the combination of survey and behavioral data—powered by automation—yields insights that help you get closer to your consumers at the speed of your business
- Learn what pre-launch personalization is and how its benefits span the entire development process across teams