January 16, 2018

Why Big Data Is Not at All Hype: GRIT Commentary

GutCheck GRIT

Based on the $187B in projected spend on big data solutions—four times the market research industry—it’s clear that big data is more than “hype.” Download the full GRIT commentary to

  • See how marketing and advertising professionals are already leveraging big data and how it drives predictable ROI
  • Understand big data’s potential in a research context and how brands can infuse survey research with big data to drive truly unique insights
  • Learn why big data solutions have not been adopted at scale in the research industry and how technology can help turn them into agile, scalable solutions
Download GRIT Commentary