The beer industry is a male-dominated category, so what does that mean for branding and marketing communication when trying to expand reach and interest among women? With the recent rise in craft beers, the market is more segmented and major players are looking for new product and/or brand opportunities to innovate.
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- Which beer brands stand out the most for their labeling, advertising, and overall brand positioning
- What women want to see more of within beer advertisements in order for them to resonate or make more of a meaningful connection
- What brands these women purchase most often and the behaviors that drive these purchases