July 7, 2017

Women’s Perceptions of Natural & Premium Foundation

woman applying tan concealer

Based on previous qualitative findings around how women view natural body care products, the GutCheck team sought to understand more about how women define “natural” and “premium” in the context of foundation to determine the key differentiators of natural foundation.

Download the full executive summary to find out

  • A breakdown of purchase drivers, including elements like benefits, characteristics, ingredients, brands, packaging, and price as they relate to foundation
  • Common perceptions among women of what “premium” and “natural” mean for foundation products, brands, and ingredients
  • What recommendations can be made for premium product purchasers to get them to notice and consider natural foundation
Download Executive Summary