Audience Illuminator

Bringing Immediate Actionability To Persona Development through Enriched Audience Understanding

GutCheck’s Audience Illuminator keeps your consumers and users at the forefront of every decision you make. By combining implicit and explicit measurements, we provide a deep foundational understanding of your key personas by focusing on psychology and needs and recommending how you can take action in a quick and cost-effective manner. 

Isolate the Insights Most Important to You

GutCheck’s Audience Illuminator provides immediate actionable recommendations, no matter what role you play within your organization. 

Consumer Insights

Provides a comprehensive, foundational understanding of your audience to fuel a more strategic and forward-looking insights roadmap. 

Product Innovation

By determining your audience’s core needs within context of their personality type, Audience Illuminator identifies opportunity areas to inform your organization’s product roadmap across the entire innovation cycle. 

Marketing

Get insights on not just what to say, but how to say it, so messaging will engage and resonate with your target audience based on their unique personality profile. 

Creative

Isolate brand imagery and tonality that resonates most with your target user or consumer to guide campaign development. 

Media

Gain prescriptive guidance for media placement, including targetable channels and times, for optimal engagement.

    Helpful Resources

    Overview Document

    Audience Illuminator Overview

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