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Think Smarter & Act Faster

Using Feedback From the Right Consumers

We pioneered online agile market research to provide you with the powerful, targeted consumer feedback you need to make confident decisions at the speed of business.

Browse Solutions
Online Agile market research reports displayed on mobile, desktop and tablet screens

Get faster feedback and actionable answers

Agile research methodologies don't abandon the foundational research principles upon which they are built; they take the best of trusted methods and fuse technological advances with human expertise to get the speed you need.


Consumers around the world connected through global marketing research platform

Stay connected to your consumers globally

In order to innovate on a global scale, you need to reach your target consumers all over the world. Our online qualitative and quantitative platform gives you that breadth of coverage.


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Find the expertise you want and the support you need

Make more confident business decisions by letting our full-service team—experienced in several tried-and-true methodologies, not just agile ones—do all of the heavy lifting, so you can focus where it matters.


Solution Areas

Explore

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Instantly connect with your consumers to explore their world and uncover market needs and insights.

Attitudes, Behaviors, & Usage


Triggers & Barriers


Consumer Journey


Positioning


Building User Profiles

Build

Hand drawing strategy for new product innovation and product development

Build and evolve your products with our research solutions that allow you to iteratively test, prioritize, and refine ideas with your target audience.

Ideas/Concepts


Flavors/Varieties


Packaging


Features/Claims/Names


Prototype Trials


Pricing


and more...

Communicate

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Gather audience feedback throughout the creative process to build optimized marketing communications.

Campaign "Big" Ideas


Brand Assets/Logos


Print/OOH


Digital/Interactive/Mobile


TV


What Clients Are Saying

"Our client team took a traditional approach to solving a key business problem – one we've seen dozens of times but never truly brought insight into the decision making process. With a limited timeline and budget, GutCheck was a no brainer for us to get a quick read on several promotional concepts we were considering putting into market. The team was shocked—myself included—that our leading candidate was by far the worst concept of the bunch. Thanks to GutCheck, we were able to select and implement the promotion that customers really wanted. Kudos to the team for making a major impact to our business."

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Sr. Consumer Insights Analyst

National Financial Services Co.