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Think Smarter & Act Faster

Using Feedback From the Right Consumers

We pioneered online agile market research to provide you with the powerful, targeted consumer feedback you need to make confident decisions at the speed of business.

Browse Solutions

Conducting consumer research is critical—it can be the difference between a product's success and failure. We know that tighter budgets and shorter timelines are realities that impact research. But, having fewer resources and less time doesn't have to equal skipping research all together. Because of our unique balance of speed, quality, and affordability, we help you do more with less.

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Get faster feedback and actionable answers

Agile research methodologies don't abandon the foundational research principles upon which they are built; they take the best of trusted methods and fuse technological advances with human expertise to get the speed you need.

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Stay connected to your consumers globally

In order to innovate on a global scale, you need to reach your target consumers all over the world. Our online qualitative and quantitative platform gives you that breadth of coverage.

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Find the expertise you want and the support you need

Make more confident business decisions by letting our full-service team—experienced in several tried-and-true methodologies, not just agile ones—do all of the heavy lifting, so you can focus where it matters.

Solution Areas

Explore

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Instantly connect with your consumers to explore their world and uncover market needs and insights.

Attitudes, Behaviors, & Usage

Triggers & Barriers

Consumer Journey

Positioning

Building User Profiles

Build

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Build and evolve your products with our research solutions that allow you to iteratively test, prioritize, and refine ideas with your target audience.

Ideas/Concepts

Flavors/Varieties

Packaging

Features/Claims/Names

Prototype Trials

Pricing

and more...

Communicate

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Gather audience feedback throughout the creative process to build optimized marketing communications.

Campaign "Big" Ideas

Brand Assets/Logos

Print/OOH

Digital/Interactive/Mobile

TV

GutCheck Client - Google GutCheck Client - Chipotle GutCheck Client - Nestle GutCheck Client - Pepsi

What Clients Are Saying

"Our client team took a traditional approach to solving a key business problem – one we've seen dozens of times but never truly brought insight into the decision making process. With a limited timeline and budget, GutCheck was a no brainer for us to get a quick read on several promotional concepts we were considering putting into market. The team was shocked—myself included—that our leading candidate was by far the worst concept of the bunch. Thanks to GutCheck, we were able to select and implement the promotion that customers really wanted. Kudos to the team for making a major impact to our business."

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Sr. Consumer Insights Analyst

National Financial Services Co.

"Our concept success rate has improved dramatically since we started taking the time to get our insights and benefits right and in consumer language."

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Derron Wrubel, Innovation Consulting, Foods Division

Nestlé USA

"Concept development is really where GutCheck has become a best-in-class example of how the agile, faster, iterative market research works well in innovation."

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Sr. Product Marketing Mgr.

Global Technology Co.

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