Unlock Bold New

Possibilities, Products, Services, Packaging, Campaigns, Audiences, Experiences, Messaging

Human-centric, tech-enabled research
for the world’s most innovative brands

“They get me!” Unlocking Innovation That Connects At Deeper Levels

Introducing GutCheck Innovation Illuminator

Innovation Illuminator is an agile Human Experience Intelligence solution that uses Hybrid NLP at scale to take you deep inside people’s hearts and minds.

We contextually identify the authentic emotions which drive decisions, behaviors and loyalties, and surface the biggest unmet needs so you can innovate with more confidence and more empathy than ever before.

Human Experience Intelligence For All Your Marketing And Innovation Needs

As the global leader in agile market research, GutCheck works as an extension of your team and blends rigor, speed, and experience with empathy and technology to uncover valuable audience insights – helping you make more informed, empathic decisions quickly and with confidence

“In innovation there is a lot of failure, and I’ve had a lot of products I’ve really believed in never make it to market. We were able to take our concept from literally the seed of an idea all the way through each phase to get to this level of success.”

You’ll Be In Good Company

You’ll Be In Good Company

It Takes Guts To Be Bold. We Can Help.