Achieve Product Innovation SuccessTailored, Unique Audience Insights That Give You the Competitive Edge
We give you a 360° view of your most valuable audience—at each stage of development—while accelerating your time to market.
WHAT YOU GET WITH OUR PARTNERSHIP
Gain the confidence that you’re building the right things for the right people and can reach them with relevance.
To stay ahead of your evolving audience, shorter entry cycles, and competitors
Fueled by a connected data approach that combines survey and behavioral data
On your current and potential audiences, helping you move beyond off-the-shelf segments
“In innovation there is a lot of failure, and I’ve had a lot of products I’ve really believed in never make it to market. We were able to take our concept from literally the seed of an idea all the way through each phase to get to this level of success.”
“These insights gave us a deeper understanding of each core consumer persona. The depth of information captured and the ability to leverage big data were extremely helpful and allowed us to better understand the messaging our consumers are interested in.”
“This solution has totally elevated our concept-testing game. We’ve never been more prepared to work with our creative teams. We’re finally building our messaging and activation strategy based on solid research and data.”
CONNECT THE RIGHT DOTS
Using a connected data approach and mixed methodologies, our people make the difference when it comes to deeply profiling your most valuable audience and extracting better insights.
ACHIEVE & SUSTAIN GROWTH
Let our team of research experts and complete solutions provide you with a technology-enabled, focused report that gives you depth and dimension in audience understanding.
Explore & Strategize
Identify market trends & whitespace opportunities
Profit from competitive & category buying dynamics
Capitalize on audiences with unmet needs
Build & Refine
Act on ideas & concepts backed by consumer demand & appeal
Develop & refine relevant, compelling, consumer-first products
Embed consumer feedback into packaging, pricing, positioning, etc.
Promote & Communicate
Appeal to your audience’s unique “buy + why”
Use the best channels, tactics, messaging, & creative
Spur purchase & adoption