We Are the Pioneers of Agile Market Research
Creating heroes by providing our clients with actionable answers to make confident, value-creating decisions in an agile way.
GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage.
What We Value
We spend every day nurturing our unique GASI (Give a Sh** Index) culture. Being GASI is simply about showing up every day, and giving it your all. The 5 values (T.E.E.I.T.) that comprise GASI define the attitudes and behaviors that exist when we are leaning into that vision.
Our successes are defined by how we address challenges and opportunities together.
We develop and share opinions that are based on an action-oriented balance (the 40/70 rule) of facts and analysis.
We create value for our customers and each other by being solutions-oriented.
We are egoless when searching for the best idea and empowered to take calculated risks.
Trust & Respect
We always assume positive intent. Trust is the foundation of teamwork.
We Made It Onto the 2019 GRIT Top 50 Most Innovative Companies List
We were also recognized as an innovator in the additional categories of
Data & Analytics
Full Service & Field Service
GutCheck ranked #1 in the use of unique market research methods and in effective use of technology among the qualitative research segment