We Are the Pioneers of Agile Market Research
Creating heroes by providing our clients with actionable answers to make confident, value-creating decisions in an agile way.
GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage.
What We Value
We spend every day nurturing our unique GASI (Give a Sh** Index) culture. Being GASI is simply about showing up every day, and giving it your all. The 5 values (T.E.E.I.T.) that comprise GASI define the attitudes and behaviors that exist when we are leaning into that vision.
Our successes are defined by how we address challenges and opportunities together.
We develop and share opinions that are based on an action-oriented balance (the 40/70 rule) of facts and analysis.
We create value for our customers and each other by being solutions-oriented.
We are egoless when searching for the best idea and empowered to take calculated risks.
Trust & Respect
We always assume positive intent. Trust is the foundation of teamwork.
Diversity, Equity, and Inclusion are core beliefs that are fundamental to GutCheck. As we grow as a company, we believe DEI should be inter-woven into every aspect of our business, from what we do internally (culture, environment, hiring practices, and our products) to how we interact with the world (clients and partners).
Paramount to this process is the understanding that we as individuals, and as a company, have a lot to learn about every aspect of the DEI journey. We recognize that we are not perfect but have the awareness and commitment to the process of learning to better ourselves. This commitment and approach is anchored in empathy and the desire for human understanding. We believe that diversity, equity, and inclusion breeds growth and strength in ourselves as individuals and as a collective organization.
We were also recognized on the 2019 GRIT Top 50 Most Innovative Companies List in the following categories
Data & Analytics
Full Service & Field Service
GutCheck ranked #1 in the use of unique market research methods and in effective use of technology among the qualitative research segment