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How a Consumer Goods Manufacturer Used an Agile Attitude & Usage Study to Understand an International Target Audience

Selling consumer goods in the U.S. is one thing. But selling to an international audience is quite another, in part because you can’t reliably expect a one-to-one correlation in audience make-up, attitudes, habits, or buying behaviors between your home audience and the international one. This leaves product, sales, and marketing…

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© 2019 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.