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How Smart Assistant Companies Can Innovate and Improve Their Product

The verdict is in: Smart assistants like Siri, Alexa, and Google Assistant make consumers’ lives easier and more…
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a look at ethnographic vs other market research methodologies
Child sitting at wooden table in white dress shirt, bowtie and grey sweater. Has scientist goggles on and a scientist hat with a green background
man thinking about qualitative survey and pitfalls of research
data integrity, accuracy, validity, quality
Group of people analyzing data on computer
qualitative and quantitative research working together
GutChecker Spotlight Series
Beer selection
Hand showing three fingers for three reasons to conduct exploratory research