Our Latest Intellectual Spark: The Best of Brand Case Studies, Brand Attachment Research and the Importance of Product Innovation

Aug 26, 2021

Here is a curated offering of articles that are creating industry buzz:

Optimizing your GTM strategy by getting closer to your audiences:  If you want your consumers to be closer to you, you have to get closer to them. See how Grammarly did just that and was enlightened by what they found.

Your Consumers Are Not Always Who You Think They Are: Find out what was most surprising to Nestlé when they researched their Life Cuisine audience.

How Understanding Consumer Emotion is the Key to Brand Strategy:  Read on to learn how you can actually know how your consumers are feeling about your brand without any risk of influencing them by them knowing you are listening.

A Primer on Product Innovation from What it Should Be to Why Getting It Right Matters So Much: Everything you need to know about product innovation and how to drive it with consumer insights.

Getting to Know the Most Powerful Purchase Drivers of Your Brand:  In this coffee industry case study, we will dive into insights on how to grow your brand.

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