Denver – November 17, 2012 – GutCheck, the leading on-demand agile research community platform, announced the appointments of Dylan Frusciano as Vice President of Sales and Ann Koerner as Vice President of Product Management. Frusciano and Koerner join the growing management team at GutCheck, a firm that experienced 400 percent quarter over quarter growth.
Frusciano and his team will oversee sales engagement with GutCheck’s growing customer base from among some of the best known brands in consumer packaged goods and other B2C industries. Koerner joins GutCheck in a new position and is chartered with the expansion of the company’s technology platform, including the addition of international capabilities.
Frusciano joins GutCheck from Business Wire, Inc., a global leader in press release distribution and regulatory disclosure, where he was group vice president, directing all activities and sales staff for the Central US region. Koerner was previously vice president of products at Qualvu , a video-enabled qualitative research company, and was also a product management executive for several years at MapQuest / AOL earlier in her career.
“The strategic addition of Dylan Frusciano and Ann Koerner will help GutCheck deliver on its vision and commitment to make quality consumer feedback immediately accessible and affordable to marketing and consumer insights professionals enabling them to make better and more informed decisions,” said Matt Warta, CEO, GutCheck. “Adding these two experienced leaders to our team will allow us to deliver even more value to customers and continue our rapid growth trajectory.”
GutCheck enables an agile, iterative approach to market research by connecting brands of all sizes with their consumers. This agile research solution engages specifically-targeted consumers in real time through GutCheck’s proprietary on demand community platform. GutCheck’s online research communities provide brands with rapid insights in order to optimize various product or advertising concepts, or answer key brand questions, through successive, iterative waves of consumer-directed research.